Why Apple is Selling More Macs

1. Vista sucks.
2. OS X rocks.
3. Web Apps.
4. Mac Bling.
5. Mac at Last Gen PC Price.
6. Bootcamp parachute.

Points 1 & 2 are self-explanatory.

3. Web Apps

People are no longer afraid of not being able to run their Windows apps because… nearly everything is becoming a web application. The only thing you need to run a web app is a web browser, which is free and already installed.

Most devastating to Microsoft’s crumbling empire was/is GMail. Email is the most used Internet service. Everyone gets email (even possibly the AOLers).

GMail virtually eliminated spam. And now, everyone has a GMail address.

GMail, is a web app.

Web App = Operating System Agnostic. Bye-bye chains of Windows servitude.

4. Bling

People like to show off their richesse. Ladies will buy a thousand dollar Louis Vuitton handbag to hold a set of house keys. Why not a sleek sexy Macbook Pro to hold their SSH keys?

5. Price… not so bad

Macs are more expensive than a similarly equipped PC. Regardless, with a Mac you’re getting more style, functional form, sexiness, and envious looks from the Dell drones. Mac’s are simply “badass”. Walk into any Apple flagship store and everything will make sense.

Now, consider the purchase price a current Mac. Most people buy a new computer every 3 to 5 years. The price of their last computer was likely similar or even more expensive than the current Mac / Macbook they’re eyeing. Perhaps this is why Mac sales can grow, even in a recessionary economy.

6. Bootcamp

The idea of plunging into uncharted waters of Mac-land is a scary prospect to the long-term PC crowd, myself included. Knowing that if you really needed to, you could jump back into Windows with a quick reboot, or through VMWare Fusion while still running OS X… is the golden parachute.

Bootcamp eliminated the worry of becoming the prodigal son and returning to the Windows scene, tail between legs.

Even if the newly converted enlightened never touch bootcamp, simply having it as an option, handholds a lot of people through the Windows to OS X transition and sells a lot of Macs.

Brilliant marketing.

Have I forgotten anything? Have your say by leaving a comment.